Research tells us that leaders spend 80% of their time communicating, either orally or in writing, but more than 60% of that communication is confusing, misconstrued or incorrect. ~ Washington Business Journal Because human thought processes are largely metaphorical – understanding one thing in terms of something else – ContXt’s approach to visual communication utilizes visual metaphors to help accelerate the process of “getting it.” ContXt®’s award-winning team of instructional designers, illustrators, and technologists help you communicate clearly and generate understanding by cutting through the clutter and condensing your complex story into its essential parts to create meaningful visual stories. The message then exists visually as a concept simplified. ContXt appropriately focuses and conveniently delivers visual communication through the right media, based on your audience’s unique dispositions. ContXt engages your audience by understanding their world and relating the information as simply and clearly as possible because, as Mayer’s 2001 multimedia principle states, visual communication leads to 89%+ greater understanding than words alone. ContXt’s visual communication services are most often used to communicate:

  • Future state strategy
  • Customer value propositions
  • Process changes – before/after
  • Internal change projects
  • Visual project charters
  • Gap analysis infographics
  • Cause and effect diagrams
  • Dashboards
  • Solution prototypes
  • Progress reports