Effective visual design accelerates and improves understanding by creating one common mental framework between the presenter and the audience. When people can see your subject they are more likely to understand it, believe it, and recall it. According to a 3M/Wharton School Study, visual tools drive action and results, allowing groups to reach decisions, conclude meetings, and move to desired action much faster than without.

Robert Horn in his book Visual Language: Global Communication for the 21st Century, writes that visual design is a form of human communication that combines the visual and the textual in a specific integration of images, shapes, and words. Only when these three elements are present does the synergy of visual language occur. In visual design, all three elements of text, shapes, and pictures work together. Text in the form of labels, lists, and supplementary information support and enhance the visual images. Shapes in the form of blurbs, boxes, and graphs convey hierarchy, sequence, centralization, and associations. Illustrations communicate ideas, percepts, and metaphors to help explain the idea.

Why do we need visual design?

The word ‘context’ is defined as “the circumstances that form the setting for an event, statement, or idea, and in terms of which can be fully understood and assessed. For example, the decision was made in the context of the organization’s growth strategy. Something that is “in context” is considered together with the surrounding circumstances. Something that is “out of context” is not surrounded by a circumstance and therefore not fully understandable.

The tripartite emergence of product abundance, global business, and communication technologies have caused a gushing deluge of complex data that the human mind is limited in comprehending and managing. Horn says, “Without aid, our minds are quite unable to cope with the sheer size, interrelatedness, and complexity of projects with thousands of tasks.” Therefore, we tend to make lists, charts, graphs, and visual sketches to aid us in our quest to understand and relay these complex relationships. Visual design not only tells, it enlightens. It puts your idea into context.

ContXt® contextualizes whatever message your business wants to communicate with the use of visual design to engage, enlighten, and energize your customers and people.