video-on-laptop-300x199By Don Spenthoff, ContXt VP – If a picture is worth 1,000 words, then it’s hard to say how much an animated video is worth. Then again, any medium that is easy for all audiences to understand when reinforcing an idea, illustrating a point or imparting other knowledge is invaluable.

ContXt Corporation is using video animation for some clients who want to sustain and reinforce adult learning, for example, or help talk about their business with customers. These clients have an engaging story to tell and limited time for people to hear it — or limited opportunity to get people together in one spot.

Specific Needs

One of our clients, the Health Industry Distributors Association (HIDA), used the video animation we produced as part of an overall effort to improve the contract management process for medical products. HIDA is working to align medical product pricing and standardize the contract process using best practices.

Our HIDA video animation raises awareness about the complexities of healthcare contract management and tells HIDA members where they can find more information. Specifically, the video directs members to a ContXt-developed white paper with a detailed view of the current contract administration process and recommended best practices.

ContXt also developed a series of video animations for the Indiana Michigan Power “Value With Every Click” campaign. The videos are used to help consumers understand the utility company’s business model by breaking down complex information into understandable animations.

Video Animation

There are many ways ContXt can use video animations to supplement a learning experience. What better way to quickly tell employees, consumers and others an engaging story that will help reinforce or explain an important topic?

Video animations can be used to help enliven a group meeting, or they can be viewed when an employee or consumer is alone. Either way, animated videos are an important part of ContXt’s overall offerings to help clients get their key messages across to various audiences.

Want to see a video animation ContXt has developed? Examples of our work are available on Vimeo at

Don Spenthoff is vice president of operations at ContXt Corporation, a management consulting firm based in suburban Toledo, Ohio. ContXt helps organizations achieve strategic objectives by translating big concepts – including strategic plans, culture shifts and process changes – into engaging learning experiences. At the end of the day, we help get employees at every level on the same page to achieve strategic objectives. For more information about ContXt, please visit