vegetables-from-Pixabay-300x156By Laura Rerucha, ContXt VP – It’s astonishing that 49 million people in the United States face hunger, and half of households seeking assistance must choose between paying for utilities or food. We have food banks and other assistance for those in need, and the Alliance to End Hunger is working to do more by showing people how to be anti-hunger advocates.

To help educate diverse groups about working together to find sustainable solutions to reduce the number of people relying on the emergency food system – and ultimately end hunger – the Alliance to End Hunger partnered with ContXt Corporation to help develop various educational materials. They include designing a big picture visual to easily communicate the Alliance to End Hunger’s message and a playbook to emphasize the role of advocacy in ending domestic hunger, as well as provide guidance for effective activism.


The Alliance to End Hunger is joining forces with others to increase hunger advocacy activities nationwide, and we’re proud to play a part in engaging that network. The Alliance to End Hunger’s mission is to bring together diverse groups – corporations, nonprofits, faith-based organizations, universities, healthcare systems, and traditional anti-hunger groups – to build the public and political will to end hunger.

Hunger Advocacy

The hunger advocacy educational tools ContXt helped develop for the Alliance to end Hunger are being used by nonprofit, religious, private sector and public sector leaders and community members committed to ending hunger. The tools provide information on U.S. hunger and guidance on several key areas, including:

  • Why people should become advocates for ending U.S. hunger.
  • Advocacy activities people can employ to end hunger, including communicating with elected officials, using media and engaging others.
  • Advocacy activities for civic groups and anti-hunger organizations.

These free educational materials can be downloaded from the Alliance to End Hunger’s website.

Helping Nonprofits

These educational tools, including a visual and playbook, are one way ContXt can help nonprofits. We enjoy working with nonprofit organizations and community groups to both educate and inform their audiences.

While the visual gives people a clear look at what types of hunger advocacy activities they can use, the playbook reinforces ideas and gives more detailed information.

Is your nonprofit trying to engage more people in your cause? If so, please tell us in the comments below what you have used.

Laura Rerucha is vice president of client services at ContXt Corporation, a management consulting firm based in suburban Toledo, Ohio. ContXt helps organizations achieve strategic objectives by translating big concepts – including strategic plans, culture shifts and process changes – into engaging learning experiences. At the end of the day, we help get employees at every level on the same page to achieve strategic objectives. For more information about ContXt, please visit