employee-engagement-300x200By Mike Beier, ContXt CEO – No matter what industry they’re in, executives realize employee engagement is becoming a differentiating factor in driving performance in today’s highly complex and competitive business environment. But if you asked a group of 10 CEOs how they improve engagement, you’ll probably get 10 different answers. So let’s take a quick look at proven levers that can truly improve an organization’s engagement and ultimate performance.

Research shows that employee performance increases as much as 21% when an organization is fully aligned and engaged, and pivotal talent is 87% less likely to leave an organization. Both are stellar reasons to focus on employee engagement, through both strategic and cultural alignment.  ContXt Corporation recently attended a Human Capital Institute gathering in California, and we shared some of our experiences.

Strategic Alignment

Simply put, ContXt helps organizations translate their business strategy into powerful learning experiences. When everyone understands a compelling vision and strategy, they begin to see how they fit within the bigger picture.

To build strategic alignment, we design learning tools focused on the critical levers that drive employee engagement:

  • Our Strategy: Where are we headed, and how will we get there?
  • Industry Landscape: What is driving our strategy?
  • Cash Flow: How do we make money?
  • Value Proposition: How are we different from the competition?
  • Customer Experience: What do our customers value, and how do we deliver?
  • Employee Experience: What do our employees value, and how do we deliver?
  • Process Change: How is the process changing, and what is the impact on organizational roles?

Cultural Alignment

There are several cultural drivers required to enhance the employee engagement required to sustain strategy execution. When these engagement drivers are in place, top talent will stay on and produce higher results – and the organization as a whole produces three times the performance:

  • Culture Alignment: What are our values, norms and behaviors?
  • Leader & Manager Effectiveness: How can leaders best live and instill our behaviors?
  • Behavior Change: How do we apply these behaviors every day?

Alignment and Engagement

We’re proud of the results we are seeing with our clients. One senior executive who took part in a ContXt-designed workshop developed for his organization was “truly blown away” by the professional quality of our learning materials, as well as the flow of the group learning experience and structure of the guided participant dialogue. He called the experience perfect, asked that posters about the ContXt-designed learning experience be placed around the workplace, and overnighted a package of the materials with a personal note to the organization’s chief executive officer.

Is your organization working to improve employee engagement?  If so, please share in the comments below what you have used to engage employees.

Mike Beier is the founder and chief executive officer of ContXt Corporation, a management consulting firm based in suburban Toledo, Ohio. ContXt helps organizations achieve strategic objectives by translating big concepts – including strategic plans, culture shifts and process changes – into engaging learning experiences. At the end of the day, we help get employees at every level on the same page to achieve strategic objectives. For more information about ContXt, please visit contxtcorp.com.